80q. SoHo Historic District
Location: roughly bounded by West Broadway, Houston, Crosby, and Canal Streets
Built: from early 1800s to today; most cast-irons date from 1870s
Architects: multiple
National Register Number: 78001883
Listed: June 29, 1978
Visited: June 21, 24, and 26, and August 8, 2008
Additional Information: LPC Landmark Designation Report

569-575 Broadway (Thomas Stent, 1882) is currently Prada's New York flagship. Can't say much about the interior of the store because...well, can't take any pictures of it as it's private property. OK, OK, I haven't even been inside. I'm a guy! Oops, wait, it's got menswear, too. Yeah, I've been lazy.
Prior to that, it was the Guggenheim's SoHo branch. Originally envisioned as extra offices and storage, it became a full-fledged exhibition space that both served as the anchor for a downtown "Museum Mile", and an opening volley of the feverish expansion plans the Guggenheim tried to realize throughout the nineties and early aughties. I have fond memories of the SoHo branch, particularly the John Cage Rolywholyover: A Circus show staged only two years after he died. In it, artwork by and about Cage, his compatriots, and from city museums were displayed in four rooms according to chance operations in a kind of well-curated anarchy; some of them would hung and rehung at odd places on the museum walls, leaving many a hole from the vacated nails. I thought it was so neat.

I took my friend Colin Meeder there when I wanted to show him New York City in general and SoHo in particular. (He was impressed.) I am almost embarrassed to say that now. Did I become too hip for SoHo or did SoHo become too unhip for me? I don't know. The loss of the artworld, even in the canon-ready form that the Guggenheim offered, meant the area became less fun to me--that I know. In my mind the show was the last broadcast from SoHo's artside carnivalesque (even if it was a traveling exhibition): soon after, I stopped thinking of the neighborhood as something other than a shopping epicenter. Of SoHo's museums on Broadway, the Guggenheim SoHo died in 2001, the New Museum shuffled off to the Bowery, the Museum of African Art is moving uptown, and the Alternative Museum is now online-only.

And way way way before all that, the building was one of the homes of the pioneering men's clothier Rogers, Peet & Co. 14to42.net (who I really must put on my links list) lists the company's innovation: "they attached tags to garments giving fabric composition, they marked garments with price tags (the established practice was to haggle), they offered customers their money back if not satisfied, and they used illustrations of specific merchandise in their advertising."
The building itself is charmingly brawny. Although its partly-swizzly columns on the ground floor and its cornice are iron, I think it might've been designed to stand out amongst the neighborhood's cast-irons, of which I bet fickle New York was tiring in the 1880s: ivory paint replaced by furious red brick; instead of the dazzling repetition of forms, the Broadway side gives every story gets a markedly different treatment.
Labels: Cast-Iron, SoHo, Thomas Stent

















